Online presence

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Online presence

Russia is currently Europe’s largest internet market, according to a recent study from comScore, with an online audience of more than 61 million users.

The success of the private fashion buyer's clubs

 

Like in other countries, also in Russia private buyer's clubs are becoming more and more popular. These sites allow members to buy goods with great discounts directly from brands through members-only private organized sales events that typically last from 2 to 6 days.

KupiVip.ru is the leader in this segment, with more than 9 million affiliates and selling more than 500 brands. Launched in 2008, KupiVIP hosts up to 20 private online flash sales every day, selling heavily-discounted fashion and home goods.

Online ecommerce

SEO requires a specific strategy in Russia

 

In a country where the leading search engine is not Google or Yahoo, but Yandex, and the leading social network is not Facebook, but VKontakte and Odnoklassniki, the SEO strategies can not be the same as in the majority of the countries.

Online Social networks