Trade-fairs are specially important if you want to enter Russian fashion market.

In a country where distances are huge, sometimes the direct contact with buyers, multi-brand stores' owners and distributors from the regions is only possible through the trade fairs and exhibitions. They assist to find new brands and agreements. And you can not ignore them, since regions are more and more important in the Russian fashion market, since that is where the purchasing power of the Russian middle class is growing faster.

More than 35 cities in Russia has a population over 500,000.